Classroom or Online
60 lecture hours
EU & Non-EU Nationals1,500 EuroWhole course will cost you 450 Euro after Tax Credit - Save 1,050 Euro
Tourism & Hospitality Management
Award in Digital Marketing Management in Tourism and Hospitality Industry
With the increase in technologic infrastructures and the use of technology in tourism and hospitality, there is an increase in demand for participation in the digital environment.
Accredited awardMQF / EQF Level 512 ECTS
LevelMQF / EQF Level 5
Credits12 ECTS
Duration60 lecture hours
Study modeClassroom or online
Awarded byeie European Business School
Overview
With the increase in technologic infrastructures and the use of technology in tourism and hospitality, there is an increase in demand for participation in the digital environment. To this end, organisations irrespective of the industry within which they operate, require new marketing strategies to remain abreast of such changes and trends, as well as gain and retain competitive advantage. This course shall allow learners to become knowledgeable on the knowledge and skills required to effectively comprehend and manage digital marketing, including social media, websites, and other digital communication tools. Moreover, this course shall also provide learners with the opportunity to understand the importance of marketing ethics.
Also a module inside these programmes
Undergraduate Higher Diploma in Tourism and Hospitality ManagementBachelor of Arts in Tourism and Hospitality Management
Learning outcomes
- Collaborate with professionals within the marketing department at the place of work in the tourism and hospitality industry
- Monitor the changes in the competitive environment and digital market to effectively identify digital marketing opportunities
- Create and evaluate social media marketing campaigns and plan in collaboration with the marketing department
- Ensure compliance with moral principles and values of marketing
- Have in-depth knowledge of the fundamental principles & concepts which govern digital marketing and their applicability to tourism & hospitality
- Examine the importance of assessing the digital environment, both on a micro and on a macro level
- Have knowledge of the use of segmentation and the 4P’s in marketing as well as their applicability to digital marketing
- Critically reflect on the importance of designing and developing a digital marketing strategy
- Have knowledge on the importance of assessing relationship marketing
- Have knowledge on how to manage overall customer experience digitally with special reference to tourism and hospitality
- Critically analyse the use of creating marketing campaigns specifically for tourism and hospitality
- Have knowledge of and critically discuss the different available communication methods
- Critically reflect on the importance of evaluating and improving digital performance
- Have knowledge of various trends and challenges in digital media marketing
- Apply the acquired cognitive knowledge and skills when researching online markets and demonstrate ability to identify various opportunities
- Assess the emerging trends and issues and digital marketing and identify the potential opportunities for place of work
- Use tools such as SWOT and PESTLE to analyse the competitive environment within which an organisation is competing
- Use the 4P’s to effectively identify the key factors of the business within which one works
- Use acquired data through the use of effective investigative skills to assist in the planning and designing of a marketing plan in collaboration with the marketing team
- Use the most effective digital communication methods to communicate with the target audience of the organisation
- Practice effective analytical skills to identify the changes in the marketing environment of tourism and hospitality and how these changes affect the organisation overall
- Practice effective problem solving and decision making at the workplace under supervision of the director Module-Specific Digital Skills and Competences At the end of the course, the learner will be able to
- Implement effective SEO and SEM
- Use social media platforms effectively making use of effective digital skills How this course will be taught This course shall be taught with a student-centred approach whereby learners are encouraged to take active participation in their own learning. Learners shall be presented with PowerPoint presentations, case-study examples, and other interactive learning materials. Students will be asked to discuss and exchange communication amongst each other (classroom or online, as per learning mode chosen). Assessment This course shall be assessed with an assignment (75%) whereby learners are expected to present an original piece of work including properly referenced literature and practical examples. The assignment has a word count limit of 1,500 words. Learners are also expected to undergo a classroom assessment including discussions, multiple-choice assessments and/or observation (25%). Moreover, learners are expected to obtain a minimum of 50% of the total mark to successfully pass from the course
Fees & duration
Fees as published by eie European Business School. Your fee is confirmed only on the invoice issued by eie with your conditional offer. Get Qualified tax-credit figures apply only if you are eligible under Malta Enterprise rules.
Get Qualified — up to 70% back
eie's accredited programmes are eligible under Malta Enterprise's Get Qualified scheme. Eligible self-funded students can recover up to 70% of registration and tuition fees as a tax credit after successfully completing the course.
Recognition
Accredited by MFHEA
This qualification is awarded by eie European Business School (formerly eie Institute of Education) and is accredited by the Malta Further and Higher Education Authority (MFHEA). MFHEA deems this Award to be at MQF Level 5 (12 ECTS) of the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning.
Flexible start
Online awards can start any day. Lecture-based awards use a fixed start date.
How to apply
01
Enquire
Tell Aspire Barcelona what you have studied. We confirm the level Aspire can consider.
02
Offer & invoice
eie aims to send a conditional offer letter and an invoice within 48 hours of your application.
03
Acceptance
Meet the conditions, sign the student agreement and pay — eie then issues a letter of acceptance and a receipt.
Got an offer through an agent? Check it first.
Send a copy of any offer letter, letter of acceptance, invoice or receipt to [email protected]. eie will confirm whether it is genuine and is not responsible for documents or payments that did not come from eie.
Same pathway
All Tourism & Hospitality Management You might also consider.
Accredited awardAward in Contemporary Issues in Tourism and Hospitality
This course allows learners to become knowledgeable on the main contemporary issues and trends governing tourism and hospitality.
1,500 Euro
Accredited awardAward in Events Management
This course allows learners to gain the necessary skills and knowledge to be able to successfully work with and prepare for an event within the field of hospitality and tourism.
1,500 Euro
Accredited awardAward in Hospitality Management
This module shall equip learners with the necessary knowledge regarding fundamentals operations of hospitality and managing hotels.
1,800 Euro
Start here
Your Next Chapter Starts Here.
Send an enquiry and we will point you to the right Aspire programme — diploma, bachelor's or master's — and explain the next intake.