Classroom or Online
60 lecture hours
EU & Non-EU Nationals1,500 EuroWhole course will cost you 450 Euro after Tax Credit - Save 1,050 Euro
Business Administration
Award in Customer Relationship Management
This course allows learners to become knowledgeable and focus on customers, effective customer management and its importance on the overall success of the organisation.
Accredited awardMQF / EQF Level 512 ECTS
LevelMQF / EQF Level 5
Credits12 ECTS
Duration60 lecture hours
Study modeClassroom or online
Awarded byeie European Business School
Overview
This course allows learners to become knowledgeable and focus on customers, effective customer management and its importance on the overall success of the organisation. It will allow learners to be exposed to various philosophies of customer relationship, various relationship processes, various models on providing values and satisfaction as well as the importance of understanding customers.
Also a module inside these programmes
Undergraduate Diploma in Business AdministrationUndergraduate Higher Diploma in Business AdministrationBachelor of Arts in Business AdministrationUndergraduate Higher Diploma in Accountancy and FinanceBachelor of Arts in Accountancy and FinanceUndergraduate Higher Diploma in Tourism and Hospitality ManagementBachelor of Arts in Tourism and Hospitality ManagementPost Graduate Diploma in Tourism and Hospitality ManagementMBA in Tourism and Hospitality Management
Learning outcomes
- Ensure in depth understanding of the core concepts of customer relationship management
- Ensure effective use of various tools which enhance and strengthen customer relationship management
- Monitor trends and new CRM systems which can be implemented within organisations to enhance performance
- Define ‘customer’ and ‘customer relationship management’
- Critically identify the role of customer relationship management in the overall strategy of the organisation
- Recall and critically discuss the ‘customer lifecycle’ and its different stages including acquisition, retention, and development
- Describe the importance of implementing customer relationship management strategies in an organisation and its challenges and potential benefits
- List and discuss various tools which can be used for effective customer relationship management and its implementation
- Recall tools such as the ‘Value Pyramid’, ‘Customer Interaction Cycle’, ‘Customer Profiling’ and ‘Total Customer Experience’ and their potential application
- Critically recall and analyse the role of marketing and marketing campaigns in relation to customer relationship management
- List and critically reflect on different types of communication methods which can be used to communicate with customers
- Critically discuss the importance of customer identification, segmentation, selection, profiling, and retention
- Critically discuss the importance of various marketing activities on value of customers
- Critically evaluate and assess various CRM strategies
- Demonstrate critical thinking and problem-solving techniques when dealing with customers within any given organisations
- Plan and conduct an effective analysis of various aspects of customer relationship management
- Communicate findings sourced from research related to customer relationship management in a fair and transparent manner
- Use and apply tools such as the balanced scorecard to ensure effective analytical customer relationship management
- Demonstrate in depth knowledge of customer proposition and how to use this for competitive advantage
- Critically analyse various customer relationship management systems and their implementation within organisations to ensure organisational success How this course will be taught This course shall be taught with a student-centred approach whereby learners are encouraged to take active participation in their own learning. Learners shall be presented with PowerPoint presentations, case-study examples, and other interactive learning materials. Students will be asked to discuss and exchange communication amongst each other (classroom or online, as per learning mode chosen). Assessment This course shall be assessed with a presentation (75%), a classroom assessment (20%) and a reflective journal (5%). Moreover, learners are expected to obtain a minimum of 50% of the total mark to successfully pass from the module
Fees & duration
Fees as published by eie European Business School. Your fee is confirmed only on the invoice issued by eie with your conditional offer. Get Qualified tax-credit figures apply only if you are eligible under Malta Enterprise rules.
Get Qualified — up to 70% back
eie's accredited programmes are eligible under Malta Enterprise's Get Qualified scheme. Eligible self-funded students can recover up to 70% of registration and tuition fees as a tax credit after successfully completing the course.
Recognition
Accredited by MFHEA
This qualification is awarded by eie European Business School (formerly eie Institute of Education) and is accredited by the Malta Further and Higher Education Authority (MFHEA). MFHEA deems this Award to be at MQF Level 5 (12 ECTS) of the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning.
Flexible start
Online awards can start any day. Lecture-based awards use a fixed start date.
How to apply
01
Enquire
Tell Aspire Barcelona what you have studied. We confirm the level Aspire can consider.
02
Offer & invoice
eie aims to send a conditional offer letter and an invoice within 48 hours of your application.
03
Acceptance
Meet the conditions, sign the student agreement and pay — eie then issues a letter of acceptance and a receipt.
Got an offer through an agent? Check it first.
Send a copy of any offer letter, letter of acceptance, invoice or receipt to [email protected]. eie will confirm whether it is genuine and is not responsible for documents or payments that did not come from eie.
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