Classroom or Online
60 lecture hours
EU & Non-EU Nationals1,500 EuroWhole course will cost you 450 Euro after Tax Credit - Save 1,050 Euro
Business Administration
Award in Marketing for Managers
This module provides learners to the ability to become knowledgeable on various marketing tools and techniques that are widely used across various organisations globally.
Accredited awardMQF / EQF Level 512 ECTS
LevelMQF / EQF Level 5
Credits12 ECTS
Duration60 lecture hours
Study modeClassroom or online
Awarded byeie European Business School
Overview
This module provides learners to the ability to become knowledgeable on various marketing tools and techniques that are widely used across various organisations globally. Learners will learn to appreciate the importance of marketing and how it can ensure the success of a service or product as well as the organisation overall. This module shall also look at market research and planning.
Also a module inside these programmes
Undergraduate Diploma in Business AdministrationUndergraduate Higher Diploma in Business AdministrationBachelor of Arts in Business AdministrationUndergraduate Higher Diploma in Accountancy and FinanceBachelor of Arts in Accountancy and FinanceUndergraduate Higher Diploma in Tourism and Hospitality ManagementBachelor of Arts in Tourism and Hospitality Management
Learning outcomes
- Monitor current trends and challenges that marketing is currently facing
- Carry out tasks making use of effective communication methods which are widely used in marketing
- Collaborate with other individuals in the planning and development of a marketing campaign and plan
- Be responsible for the effective use of marketing communication techniques to portray a message which is easily understood by your target market
- Carry out effective market research and market planning
- Define the term ‘marketing’ and critically assess its importance and relevance when it comes to managing and running an organisation
- Describe the importance of designing and developing an effective marketing plan
- Define the terms ‘segmentation’, ‘targeting’ and ‘positioning’
- Recall the importance of marketing research and how it can aid organisations in proper marketing plan preparation
- Describe the importance of understanding customer behaviour and buyer behaviours and using these for enhancing service quality
- Define the ‘marketing matrix’
- Identify the importance of promoting new products development
- Recall and discuss in detail various types of communications methods for marketing and marketing channels
- List various pricing methods
- Recall and discuss various contemporary issues in marketing
- Critically reflect on the need and use of market research and planning
- Demonstrate understanding of the role of marketing in the success of an organisation and the environment in which it operates overall
- Show ability to assess and monitor various trends in contemporary marketing as well as any issues which are currently being faced by marketers
- Exhibit in-depth knowledge of the marketing mix (product, place, promotion, and price)
- Use various marketing communication methods including advertising, sales promotion, events and experiences, word of mouth, personal selling, public relations, and direct marketing
- Apply various market research and planning techniques How this course will be taught This module shall be taught with a student-centred approach whereby learners are encouraged to take active participation in their own learning. Learners shall be presented with PowerPoint presentations, case-study examples, and other interactive learning materials. Students will be asked to discuss and exchange communication amongst each other (classroom or online, as per learning mode chosen). Assessment This course shall be assessed with an assignment (75%) whereby learners are expected to present an original piece of work including properly referenced literature and practical examples. The assignment has a word count limit of 1,500 words. Furthermore, learners are to undergo a classroom assessment including discussions, multiple-choice assessments and/or observation (25%). Moreover, learners are expected to obtain a minimum of 50% of the total mark in order to successfully pass from course
Fees & duration
Fees as published by eie European Business School. Your fee is confirmed only on the invoice issued by eie with your conditional offer. Get Qualified tax-credit figures apply only if you are eligible under Malta Enterprise rules.
Get Qualified — up to 70% back
eie's accredited programmes are eligible under Malta Enterprise's Get Qualified scheme. Eligible self-funded students can recover up to 70% of registration and tuition fees as a tax credit after successfully completing the course.
Recognition
Accredited by MFHEA
This qualification is awarded by eie European Business School (formerly eie Institute of Education) and is accredited by the Malta Further and Higher Education Authority (MFHEA). MFHEA deems this Award to be at MQF Level 5 (12 ECTS) of the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning.
Flexible start
Online awards can start any day. Lecture-based awards use a fixed start date.
How to apply
01
Enquire
Tell Aspire Barcelona what you have studied. We confirm the level Aspire can consider.
02
Offer & invoice
eie aims to send a conditional offer letter and an invoice within 48 hours of your application.
03
Acceptance
Meet the conditions, sign the student agreement and pay — eie then issues a letter of acceptance and a receipt.
Got an offer through an agent? Check it first.
Send a copy of any offer letter, letter of acceptance, invoice or receipt to [email protected]. eie will confirm whether it is genuine and is not responsible for documents or payments that did not come from eie.
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